How Article Marketing Works With SEO
Article Marketing has recently evolved as a well loved and effective means of gaining free high quality traffic. With very expensive Pay Per Click prices putting this form of traffic generation out of the reach of the average marketer, article marketing has risen as the preferred method of gaining cheap quality traffic. The actual process of Article Marketing is relatively simple. You simply write small articles and submit them to article directories, blogs and forums. The trend towards this style of internet marketing as coincided with the evolution in search engine technology which has grown increasingly sophisticated in turn rendering traditional SEO techniques useless.
These small articles are then published in an “article directory”. Authors can post their works completely free of charge. The directory owner of the said article directory typically places each article in a category relevant to a certain product, service or area of interest. They derive revenue through numerous methods including Google adsense or other forms of advertising and promotion enabling people that search for similar products to hit the results of these article directories whenever these searchers engage in the act of searching of any form of product, excellent or service available on the internet.
The articles themselves are usually focused on a small number of keywords or phrases and aimed at a relatively narrow niche. Since they are well targeted they tend to reach the exact audience that is targeted and hence deliver very excellent quality traffic. This of course is aided by the fact that the articles are sent to blogs and article directories that cater for a specific market niche. On top of this each article is allowed to contain a “resource box” or brief author biography with links to the authors website as an incentive for authors to distribute their work.
Article Marketing also has other benefits apart from simple generating organic traffic originating from the various blogs and article directories you submit to. Another very vital purpose of article marketing is to generate backlinks to your web site. The importance of gathering backlinks is well recognized by all internet marketers. But the key here really is to get backlinks that originate from so called “authority sites”, that is high “page rank” sites. This is where directories, forums and blogs come in to there own as they invariably are included amongst the so called “authority sites”, so you can quality back links simply by virtue of submitting articles to these sites.
Whilst article marketing is initially labor intensive, the real benefit is the volumes of free traffic that can literally last for years as they remain indexed in search engines, something that few other forms of internet marketing can deliver.
For more information on article marketing and how it can benefit your business, make sure you check the author’s brilliant free report on How to Use Article Marketing, and our Article Directory in Spanish